24 February 2009

off to a good start

Yes, I know. I am being pretty pathetic at keeping up with my blog here. But I'm a newbie blogger! I'm a freelancer! I have too many other things to do! Yeah.

Basically, what it comes down to is

a. I need to get over the fear that I'll just be one of gazillions contributing their mindless chatter into the nethersphere, adding to the matrix of incomprehensible jibberish that is steadily and exponentially contributing to the downfall of collective humanity's intelligence,


b. I need to stop being lazy about posting, and – as that most famous of branders once said – just do it.

So here's my question for today: what's the "correct" percentage of time in any given week that should be allocated to keeping up with the business side of business? For all you freelancers out there, how important is it for you to keep building the brand image that is, essentially, you?

And why is this so difficult to do?